Art installation commissioned by M
The world's most awarded gin brand since 2004, Martin Miller's Gin today announces its Art out of Isolation commission, an experiential art installation supporting young artists that will become a highlight of October's Affordable Art Fair, which will take place in Battersea, London and will be underway from Thursday 21 to Sunday 24 October 2021.artin Miller’s Gin set to be immersive highlight of The Affordable Art Fair.
1. Art outside isolation commission
Martin Miller's Gin, which represents the first in a series of global initiatives to support the arts and young artists, commissioned Spanish painter, printmaker and sculptor Violeta Maya and Greek designer and visual artist Persiis Hajiyanni during the confinement to create an installation of art that invites us to reflect on pandemic isolation, whether positive or negative, addressing issues of loneliness, change, peace, tranquillity and creativity. The consequent interactive "tour" artwork encourages visitors to slow down, reflect, and appreciate the stillness within themselves that was experienced during a year of confinement and isolation during the COVID 19 Pandemic.
Within this, the installation explores the themes of purity and transformation, which lie at the heart of Martin Miller's Gin's history and quality, as it combines its English distilled gin with the purest Icelandic spring water, with each element transforming the other to produce the smooth taste and silky-smooth mouthfeel for which it is known worldwide. This transforming water plays a central role in the installation, along with ice, light and water.
The scale and ambition of the project reflects the motto of Martin Miller's Gin - From Madness To Genius. The concept is inspired by the eponymous Martin Miller - himself an artistic soul - who, with his co-founders, defied the convention of traditional gin production and created a genius gin from a 'crazy' idea (as was considered in that moment) . His obsession with creating the best gin in the world is reflected in the artists as they overcome countless challenges to realize their visions and ambitions.
As the global creative industries have been hit hard during the pandemic, as well as the hospitality sectors, motivated by their history of heritage founded on art and creativity, Martin Miller's Gin envisions that a global program of partnerships, events and Commissions should be conducted to get rid of the stress and anxiety of this pandemic.
2. The artists
Violeta Maya and Persiis Hajiyanni met in London during their artistic studies. Violeta works with various media, mainly video, sculpture, and interactive installations; all with a common idea behind: to get to the podium the everyday subtleties in movement, rhythm and sounds. Persiis engages in the field of physical experience design with a focus on interactive installations. Together they have created installations for the Festival d’Arts Lumíniques and for Central St Martins, as well as the Affordable Art Fair.
3. Martin Miller's gin and affordable art fair
The commission is part of a broader partnership with The Affordable Art Fair, of which the Martin Miller's Gin brand is the official beverage partner. During the fair, the brand will host a series of educational and inspiring talks and tastings with the global brand ambassador and will produce themed bar installations.
4. Cocktail Art
Coinciding with the Affordable Art Fair, Martin Miller’s Gin will partner with several of London's best bars and restaurants to offer exclusive art-themed cocktails and special tasting menus. Menus will be available before and during the fair.
5.Robert, Director of Global Sales and Marketing
Eastham comments: “Commissioning this artwork from two talented young artists like Violeta and Persis is the first in a series of global initiatives that we are implementing. Martin Miller himself had the soul of an artist, he was known for creating the Martin Miller Art and Antique Guides and for supporting the arts industries, which means that art and creativity are in our brand's DNA. We are proud to create this piece of art that will be featured at the Affordable Art Fair and we want the audience to get inspired from the Arts. This Art fair will be a good platform for the artists to unite again after this pandemic and share the ideas about their work and obsessions.
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